Copywriting

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I got my start in copywriting, ghostwriting and online content production as a member of the Social Icing LLC marketing team. From 2011-2013, I served as a Copywriter and later as Content Editor at this boutique San Diego social marketing and PR firm, and specialized in creating high-quality web and blog content for SEO. During my time at Social Icing, I also took on the role of Social Media Division Content Editor with our white label partners at Main Street Media Publishing, where I managed 30+ clients and created monthly Sponsored Column content for the online issues of the La Jolla Light, Del Mar Times, Rancho Santa Fe Review and Pomerado News.

Responsibilities:

  • Copywriting
  • Content Editing
  • Web Content Strategy &Production
  • Social Media (Facebook, Twitter)
  • Blogging
  • Ghostwriting
  • Client Management
  • Presentations & Training 

Experience:

"Lauren Westerfield is, quite simply, one of the most talented writers I've come across in a long time. She displays a superior command of the English language, and knows the written word well. I love Lauren's writing skills because she has that extra-little-something in each and every piece she writes -- that necessary, can't-put-your-finger-on-it quality that makes each piece shine with just the right amount of professionalism and flair. It's a distinctive nuance that makes the reader feel comfortable with each and every word she chooses. On Lauren's personality and work ethic... 5 out of 5 stars +more. Lauren is keen on details, follow-up, and critique. Her personality sparkles in the workplace -- she's one of those employees that you're truly grateful for having on the team."

-- Ruth Fine, Owner & CEO at Social Icing LLC